• SENSEX
    NIFTY 50
VIDEOS
Storyboard

Storyboard: In conversation with John Maeda of Publicis Sapient

Updated : December 14, 2019 07:55 PM IST

John Maeda, the chief experience officer of Publicis Sapient was on his maiden visit to India recently. Maeda is one of the world's creative leaders of computational design and has had long stints at MIT Media Laboratory and the Rhode Island School of Design.

He is the author of five books, including the bestselling "Laws of Simplicity" and his new book is "How to Speak Machine”, which was recently launched.

Joined this year, Maeda's focus is to enable Publicis Sapient to bring together the two worlds of product and marketing to fit better together for established companies which he calls "end-ups" via Silicon Valley-style engineering and B-school-style strategy. Storyboard’s Shibani Gharat spoke to Maeda to find out more about this approach
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV
Advertisement