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Storyboard: Kellogg launches master brand campaign 'Breakfast Se Badkar'

Updated : January 11, 2020 05:22 PM IST

In this episode of Storyboard, we caught up with Sumit Mathur, director-marketing at Kellogg’s South Asia and spoke to him about their first of its kind master brand film Breakfast Se Badkar.

Kellogg’s has launched its new campaign, Breakfast Se Badkar, with an attempt to shift the brand's strategic input from making product specific communications to conveying an overarching message through a uniform master brand film, which revolves around building the relevance of breakfast cereals.
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