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Storyboard: Here's how BookMyShow is disrupting traditional ticket buying space

Updated : January 04, 2020 05:52 PM IST

Online ticketing platform BookMyShow has launched a completely new brand campaign with the brand tagline changing to 'It All Starts Here'.

The campaign emphasises BookMyShow as the destination of out-of-home entertainment with the widest range of offerings for all strata of audiences across demographics, language & economics.

CNBC-TV 18's Shruti Mishra speaks to Ashish Hemrajani, founder and chief executive officer, about this new campaign and new partnerships for 2020.
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