The last couple of years have seen a stream of celebrities turning into startup investors. These stars have proven that their talent does go beyond looking good in front of the camera or on the field and they are ready to use their fame and access to grow their millions outside of their traditional comfort zones. From retail to aerospace to fitness, Indian celebrities are keen to own a pie in the country's startup ecosystem, both global and local.
While this trend of celebrity investors does not come as a surprise nor is it a new one, but the fact that the role and equity of a star are moving beyond brand endorsements is an interesting trend and one that promises to only grow here on.
CNBC-TV18’s Shereen Bhan spoke to a group of startups and discussed this growing trend of celebrity investors. Also, take a look at Facebook’s new initiative ‘Boost with Facebook’ empowering businesses across India with digital skills to enable their business growth.