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Book Excerpts: The Making of Hero — How the two-wheeler brand was built

Updated : January 16, 2020 08:07 AM IST

The group is perceived as a quintessentially Indian company with commensurate values and traits.
The Hero bicycle was a workhorse, with a reputation for consistency of quality, low maintenance and durability among consumers and dealers alike.
Book Excerpts: The Making of Hero — How the two-wheeler brand was built

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