Business Book Excerpts: The Making of Hero — How the two-wheeler brand was built Updated : January 16, 2020 08:07 AM IST The group is perceived as a quintessentially Indian company with commensurate values and traits. The Hero bicycle was a workhorse, with a reputation for consistency of quality, low maintenance and durability among consumers and dealers alike. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.